I read recently that its the 20th anniversary of the Nike slogan, Just Do It. I live in the Nike company town and went to school at the Nike company college, so of course this anniversary has extra special meaning for me.
Well, not really, but it always has been one of the most brilliant slogans ever written.
I thought of it the other morning when I was working on a project that seems to have dragged on for months. Its an e-book that I’m writing and every time I feel like I’m making good progress on it, I realize I still have way more to do.
I was bemoaning my fate to myself, loudly and very dramatically, when the thought occurred to me. Just do it. Quit whining and hand-wringing and just do it. Use the energy that gets wasted on whining and worrying about it on writing. (I used to tell my son this all the time–that if he’d use the time and energy he was wasting on complaining about having to clean his room on actually cleaning his room it would be done in a jiffy. Well, maybe more like a week, but you get the drift.)
So I did. And I got a huge chunk done rather quickly. Tried it again this morning, and guess what? It worked again.
The e-book is almost finished (details to follow soon) and I’m excited about it.
So put aside your dislike of large corporate behemoths and join me in wishing Just Do It a very happy anniversary.